Market Profile Reports Provide Actionable Insights for Advertising Executives

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LEAP deploys Tableau as a fully-integrated data visualization software within the BlueVenn Customer Data Platform. Tableau helps LEAP’s clients to see and understand their data with elegant, interactive dashboards and visualizations that are dynamically updated with the latest performance metrics, transactional trends and other key performance indicators. Among the standard reports delivered by LEAP are […]

At long last, newsmedia ushers in the era of “customer-first,” data-driven strategy

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I had the privilege last week to join fifteen colleagues on the Local Media Association’s Boston Innovation Mission. Our delegation visited Brightcove, the Boston Globe, Cxense, Hubspot, ThriveHive, Entercom and WGBH. The top takeaway was that media organizations now recognize a customer-first strategy, fueled by intelligent data, insightful analytics, smart segmentation and relevant personalization, presents a […]

TGM – CLM: The 1-2 punch for audience growth

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LEAP’s approach to optimizing audience growth, engagement and monetization is driven by data – data that is transformed into actionable intelligence by world class technology and deep industry expertise.   Our process of transforming data into actionable intelligence involves two complimentary approaches, one pertaining to the scoring and modeling of audience data (the “Targeted Growth Model”) and the […]

LEAP Dimensions presents several compelling use cases

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When we introduced LEAP Dimensions earlier this year, the idea was to deliver our media clients with a powerful new solution that analyzes, models, and segments customer databases of local advertisers and merchants in order to provide them a high-value prospect universe that can be reached through targeted channels. This “needs assessment > needs fulfillment” […]

Five tips for growing your email list

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One of the most frequently asked questions of LEAP, and among the greatest opportunities for newsmedia companies, is how to effectively and responsibly grow your email list.  Once dismissed by marketers enamored with whatever was the latest digital panacea, email has now firmly established itself among consumers as the preferred method of receiving brand communications and […]

SRM: A Transformative Approach to Marketing Optimization

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A cornerstone of LEAP’s compelling approach to data-driven marketing optimization is the somewhat nebulous concept of Shared Resource Management (SRM). So how does LEAP define this concept and, more importantly, how does it benefit the company’s client partners? As applied by LEAP, SRM is simply the practice of sharing costs across a coalition of companies […]

INMA Blog: The future of local advertising will be built on BIG data

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LEAP Media Solutions client and industry thought-leader Steve Gray of Morris Communications shared his perspective on  the role of BIG data in the future local advertising model. Here is an excerpt: “It won’t be long before precision targeting is the universal standard for most forms of advertising, even in local markets. Messages will go through whatever channels […]

Sustaining engagement with “snowbirds”

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For publishing companies based in the northern or “snow-belt” states, the winter months pose many logistical challenges, not the least of which involves delivering our products and advertising supplements to households and newsstands through all manner of inclement weather. The long, bitterly cold months also represent a mass emigration of readers seeking the comfort of […]

Revenue follows audience(s)

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At the Local Media Association’s Innovation Conference in Denver last month, I had the pleasure of an early breakfast with Bob Gilbert, VP/Audience for Morris Publishing Group. Bob and his colleagues at MPG are undertaking some pretty visionary initiatives. The eggs were good, but the most ingrained memory of that breakfast was a simple phrase […]

 
 
 
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