How LEAP Helps Publishers Find and Know Their Audiences, Person by Person

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Following the recent LEAP Summit, Daniel Williams, Managing Director of LEAP, sat down with Tom Grubisich of StreetFightMag.com to discuss the important role that newsmedia companies play in building communities, and the opportunities available to those companies with leveraging customer data to drive their own business transformation. A major part of this transformation involves the […]

Honolulu Star-Advertiser Chooses LEAP to Deliver Customer Insight and Targeted Multi-Channel Marketing Campaigns

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LEAP will deliver and manage a unified customer database to aggregate customer data from all areas of the business Honolulu Star-Advertiser will utilize LEAP’s marketing automation, analytics and modeling services to drive audience growth and customer profitability Raleigh, NC, September 28, 2018: LEAP, the marketing performance agency specializing in customer analytics and omni-channel marketing solutions […]

BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

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Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform […]

The Observer-Reporter (Washington, PA) doubles down with LEAP

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  The Observer Publishing Company (OPC) was a relatively early-adopter of the LEAP approach to data-driven audience growth, engagement and monetization. That “LEAP of faith” has been rewarded with sustained and meaningful improvements in audience performance and revenue growth. OPC and LEAP have announced that their relationship has been extended. As noted by Chief Revenue […]

Albany Times Union drives audience growth using modeling & analytics

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LEAP’s approach to audience growth is driven by the simple premise that high opportunity consumers can be scored, identified and targeted based on a variety of meaningful criteria including geography, demography, transactional behavior, channel preferences and contact history. Resource investments can then be specifically allocated to those segments demonstrating maximum potential for growth and profitability. […]

Shaw Media Invests in Data-Driven Audience Growth

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Family company sees a future that is wedded to its ability to be relevant in content and communications Raleigh NC, January 3, 2017 – Shaw Media, operators of nearly 100 print/digital, paid/free publications in Illinois and Iowa, has joined a growing coalition of such family-owned companies as Calkins Media, Albuquerque Publishing Company, Frederick News-Post, Observer […]

Industry leaders join LEAP Media Solutions executive team

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Raleigh NC, August 30, 2016 – LEAP Media Solutions has announced the addition of several industry leaders to its executive team, as well as one promotion. These appointments are designed to strengthen three areas of core competency: 1) enterprise data management, modeling and analytics, 2) audience, revenue and engagement strategy development, and 3) the identification […]

Star Tribune Media Company engages LEAP to enrich data culture

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Raleigh NC, August 22, 2016 –Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis–St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAX™) to drive the company’s ambitious audience initiatives. Star Tribune Media Company is widely considered to be among the […]

Marketing optimization: direct mail tests validate effectiveness of Targeted Growth Model

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Raleigh, NC, July 19, 2016 – An analysis of a series of recent, controlled direct mail tests validates the effectiveness of LEAP Media Solutions’ Targeted Growth Model – a proprietary methodology for scoring, segmenting and targeting potential customers for acquisition. The results of the campaign have major implications on a publication’s ability to optimize its marketing […]

Data Analytics: non-renewal stops with these traits are more likely to restart service

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Raleigh, NC, July 19, 2016 – In last month’s newsletter, we identified several root causes that compel long-term customers to discontinue their subscription. The initial analysis consisted of over 3,000 survey responses of customers (across 29 daily publications) whose subscription was discontinued upon the expiration of grace (i.e. “non-renewal”). Our initial analysis showed that 38% […]

 
 
 
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