How LEAP Helps Publishers Find and Know Their Audiences, Person by Person

By Tom Ratkovich Published November 5, 2018

Following the recent LEAP Summit, Daniel Williams, Managing Director of LEAP, sat down with Tom Grubisich of StreetFightMag.com to discuss the important role that newsmedia companies play in building communities, and the opportunities available to those companies with leveraging customer data to drive their own business transformation.

A major part of this transformation involves the investment in the BlueVenn Customer Data Platform, which allows publishers to unify their online and offline data into a Single Customer View to understand their audiences better and to drive engagement, activation, monetization and long-term loyalty.

Read the full article and interview here.

 

 
 
 
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