The Virginian-Pilot invests in data-driven audience growth

By Daniel Williams Published April 7, 2016

Raleigh, NC, March 31, 2016 - The Virginian-Pilot becomes the newest addition to the growing list of media companies pursuing audience and revenue growth through LEAP Media Solutions' proven approach to data-driven marketing automation.

As with other LEAP partners, the underpinning of this initiative will be the development, management and deployment of a comprehensive customer intelligence and campaign management platform, integrating The Virginian-Pilot's extensive print and digital data assets with relevant third-party data, including individual demographics and lifestyle behaviors.   LEAP's analytics team will leverage the platform in the development of a proprietary Targeted Growth Model - designed to optimize the return on sales investments by calculating the profitability of customers and prospective customers.

LEAP's unique approach extends well beyond analytics.  It includes operationalizing those analytics through the design, execution and automation of targeted, multichannel communications that optimize audience growth and engagement.  The Virginian-Pilot will also have access to the LEAP client portal for on-demand reporting of campaign metrics and retention analytics.

About LEAP Media Solutions

LEAP Media Solutions is a full-service marketing solutions provider offering strategic marketing services to nearly 100 newsmedia organizations, including Hearst, McClatchy, Gatehouse Media, Morris Communications, Tribune and dozens of independently-owned companies. It leverages data-driven marketing automation technology to create and execute advanced strategies for audience, revenue, and market share growth.

LEAP operates under a “shared services” model where the technology investment required to support business transformation is allocated across multiple cooperative companies. LEAP incorporates superior professional services where the experience, expertise and human resource requirements are centralized and delivered to all collaborators in the most cost effective manner; it delivers on the promise of such an approach through the integration of state-of-the-art technology, best practice business applications and unparalleled expertise and experience.

Founded in 2013, LEAP Media Solutions is a partnership of Leap Media Partners, LLC - owners of the Aurora (CO) Media Group - and The Day Publishing Company (New London, CT).   It maintains operations in Old Saybrook, CT and Raleigh, NC.

For more information, please contact Tom Ratkovich at or 303.886.0202.

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