Allison Yco

Marketing Analyst

The formal stuff: Allison joined the BlueVenn Agency Services team as a Channel Marketing and Engagement Analyst in July, 2018. In her role, she is responsible for building and analyzing marketing campaigns, transforming data in support of the reporting suite and developing services for business opportunities at BlueVenn.

Allison graduated from Old Dominion University in 2018 with a Bachelor’s degree in Business Administration, double majoring in Marketing and Business Analytics. During her time there her education gave her a variety of areas to explore in business. She took a particular interest in leveraging qualitative and quantitative web analytics data, allowing her to answer strategic business questions for firms. While attending college and working full time, Allison developed skills in visual content marketing, visual merchandising and customer service.

The fun stuff: Her favorites…

Food: Tie between Pizza & White Sauce with chips at Mexican

Book: The Delirium Trilogy

Movie: A Walk to Remember

TV Show: One Tree Hill

Band/Artist: Taylor Swift

Beer: Devils Backbone Vienna Lager

City: Wilmington, NC

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