The formal stuff: Daniel Williams is a Co-Founder and serves as Chief Executive Officer of LEAP Media Solutions. Daniel began his career with Gannett and has held management positions at McClatchy, the New York Times Regional Media Group and The Day Publishing Company. Over his eighteen-year career, he has specialized in leveraging marketing automation technology to develop and execute data-driven strategies for newsmedia companies that support audience and revenue growth.
Daniel's work in developing LEAP's proprietary Targeted Growth Model, as well as implementing The Day’s (New London, CT) paid content membership model, has earned international acclaim and has been emulated by other publishers as a best practice approach. He is an active speaker and writer, having presented and published on a variety of topics with INMA, the Newspaper Association of America, the Local Media Association, Inland Press, The ROUNDTABLE and numerous trade publications. Daniel has served on the North American Board of the International Newsmedia Marketing Association, and is a member of the Local Media Association Chief Digital Club.
Daniel is a 1998 graduate of North Carolina State University, and resides in Cary, NC with his wife Tammy and three children. In his spare time, Daniel coaches little league baseball and youth basketball and enjoys running, cycling and hiking.
The fun stuff: After a 20-year hiatus, Daniel returned to competitive running in 2015 and trains 30-35 miles per week. His favorites…
Food: Middle Eastern / Mediterranean
Book: A Man In Full (Tom Wolfe)
Movie: The Godfather
TV Show: West Wing
Band: The Replacements
Beer: New Belgium Citradelic
City: Raleigh, NC