The formal stuff: Tom Ratkovich is a proven thought-leader and collaborator in leveraging database and digital marketing technology to drive business transformation. He is the founder and former CEO of ASTECH InterMedia (acquired by smartFOCUS Group PLC in May 2008). Under Tom’s leadership, ASTECH integrated marketing technology with the unique data and brand assets of traditional print media companies to facilitate their transformation to diverse, multi-platform newsmedia enterprises. ASTECH supported the strategic business initiatives of more than 200 newsmedia companies worldwide. Its prestigious client list included The New York Times Company, The Washington Post, The Los Angeles Times, USA Today, The Globe and Mail, Toronto Star, The Sydney Morning Herald, The Age and The New Zealand Herald.
Tom is a past president of the International News Media Association’s North America Board of Directors, having served on that Board for seven years. He also served on INMA’s International Board for four years.
Tom has been a featured speaker at newspaper conferences on four continents and his articles have appeared in several marketing and media publications including those of the Newspaper Association of America, INMA and the Pacific Area Newspaper Publishers Association.
Tom is a Phi Beta Kappa graduate of Occidental College in Los Angeles where he received his Bachelor of Arts degree in economics and Master of Arts degree in education. Prior to founding ASTECH in 1992 he held management positions with DRI/McGraw-Hill, Claritas and National Demographics & Lifestyles.
The fun stuff: Tom is an avid golfer, fitness enthusiast and poker player. His favorites…
Book: Lord of the Rings
TV Show: Spartacus
Band: The Who
Beer: Stone Ruination Double IPA
City: Vegas, baby